This post first appeared in UK Bloggers.
There is so much to remember and do as a new and even as an established blogger which is why I would love a blogging for dummies book to be with me at all times! Which is why I decided to write this post about the legalities of blogging. The UK laws are slightly different to the US ones. There are some things we need to do as bloggers to stay within the law. I thought it would be helpful to list 3 blogging tips for new and experienced bloggers to help stay within the law. There are more but these ones will get you started.
You will need to disclose by law that you are using cookies if you use WordPress or any other blog, you use Google Analytics, Good AdSense, Facebook, Twitter, Google+ or any other social media ‘like’ buttons or if you have a shopping basket/cart on your blog.
An important and exciting development within the blogosphere over the past number of years has been sponsored posts and endorsements. A sponsored post is when you receive a payment or a product. You then write an article promoting said product or company. The post normally contains a contextual link back to the company. This is a sponsored post and shouldn’t be confused with a guest post!
All bloggers should be honest and open about sponsored posts and disclose this to their readers. The Advertising Standards Agency is a good place to read up on guidelines. Some of the ways bloggers are disclosing sponsored posts is placing at the bottom of a blog post “Collaborative Post” or “Sponsored Post”.
Whichever way you inform your readership it’s important to label your post clearly and explain your relationship with a company be that a sponsored post or being given an item to review.
Using images is essential for blogging. It’s a way of making posts more attractive to your readers. Can you use any picture you want for your blog? The simple answer is no! Of course, you can use images you have taken yourself or indeed there are many Royalty Free image websites out there. However, it is against to law to use images that are not yours – you are breaking copyright law. You can stay within the law by following a few approaches:
- Take your own pictures
- Use royalty free image such as Pexels, Pixabay, or Unsplash.
- Ask for permission
If you are after more feminine pictures and want them free, then head over to my blog post on 10 Places to Find Free Feminine Stock Photos.
These are just a few of the things new and experienced bloggers need to be aware of. What other regulations do you think are important?
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