Do you want more views on your pins. Well the best way to do that is to optimize pins and that means designing them so they are beautiful and people will be willing to click on them.
Here are my tips for designing the perfectly optimized Pinterest Pin:
1. Choose a High-Quality Image
Of course this seems obvious but I have seen some awful images on Pinterest. Images should be about 736 pixels wide (when expanded) with no pixelation. Images that work best are tall so make sure your image doesn’t pixelate when stretched to the size of your pin.
2. Accompanying Title
The image should also be representative of what you are writing about as you don’t want to mislead your Pinterest followers. Instead, choose an image that reflects the link’s contents. Don’t fall in to the click bait scenario.
3. Snappy Description
A pin’s description is extremely important. Keep your description concise yet inviting to your Pinterest followers. Tell your readers what they can expect if they click on the Pin.
Also make sure your pin is SEO-friendly so it can be ranked by google.
Have a call to action on each pin. For example click to find out about how to design a great pin! Doing this could pay off big-time for you.
Think of your Pinterest account as a branded channel and a picture book of your blog so make sure you stay on brand. That means thinking about colours, fonts, graphic style and typefaces that you will be using in your pin. This can be the same as you use on your blog so make sure all this translates across all your platforms and on to your pin.
Remember that your brand is more than just a marketing message, it’s about your readership and what you want to convey to them through your pins. There are lots of ways to create a brand and to make your pins look more beautiful, but if you are just getting started and you are not confident in design or imagination to make life really easy I would suggest you look at the Design Bundles website where they have done all the hard work for you. From design ideas to their fantastic paper cut template options, you will be spoilt for choice but also the whole site is full of ideas and ways to help you get creative. Here you will get inspirational graphics to spark your imagination to have a brand that will stand out from the crowd.
6. Add your Link
Don’t forget another important aspect of your pin. Adding the link to your blog. This is a crucial step as when others repin it will also link to your blog.
These are the steps I use to upload my pin:
- Click + at the bottom right corner of Pinterest and click Upload a Pin
- Click Choose Image and find the file on your computer
- Add a URL to your Pin and add a description
- Pick a board for your Pin
- Click Save
7. Add Key Words
The design is so important for a pin but also is the ability to search for your pin by industry or niche-specific keywords. Have a think about who your target market is and use those specific key words. So keep in mind the following text that is needed for a pin:
- Link text
- Board name
- Link alt text
- Image caption
- Page title
- Page meta title
- Page meta description
- Page meta keywords
The key is to use natural language for your Pinterest descriptions. Tell people what your article is about to inspire them to click through to read it on your blog.
8. Use Hashtags
Using hashtags is another great way to get your pin found. To add a hashtag to your Pin description, type “#” and add a keyword or phrase. If you want to change your hashtag later, edit the Pin description.
Pinterest says, “Hashtags help Pinners discover the freshest content on Pinterest.”
So don’t forget this step!
9. Integrate Pinterest Into Your Social Strategy
Pinterest is a wonderful social network as a standalone — but it is a real powerhouse when you use it with all the other social tools at your disposal.
Make sure you integrate a social media strategy that includes Pinterest as well so you can leverage the power of all social channels together which will certainly get you more views. For example promote your Pinterset and pins on Twitter and Facebook. This should help you increase followers and engagement.
So remember, tell your Facebook fans about Pinterest and add a Pinterest tab to your Facebook Page too.
10. Build Relationships
Pinterest should be utilized to it’s full potential and that means knowing your audience and giving them what they want. You can build relationships on Pinterest which again will help you build an audience.
It’s important your audience gets to know you and you them. So share interesting things that you write about, that you want others to know about and what inspires you.
You can do this by doing the following:
- Give your followers a special preview or exclusive details around a new product or service you will be launching which includes a discount if you are launching a paid service
- Share your story & the evolution of your company, how you started and why you started – always include photos!
- Create pins with behind-the-scenes images of your team or you working, people like to see the human side too
- Post images to a specific community that highlights their interest so make several pins for the one post
- Provide a sneak peek into your daily life – again include photos
- Get your customers involved – ask questions about their needs, what they would like to see, this interaction is so important
- Highlight the unique features about you and why they should visit your blog.
Creating gorgeous pins has never been easier! With these tips and having the likes of Design Bundles you will be creating stunning pins in no time at all. Happy Pinning!